Macbeth's Butchers & Game Dealers
November 2007 | www.macbeths.com
Macbeth's is one of Scotland's premier butchers and game dealers, specialising in high quality wholesale, retail and mail order beef, pork, lamb and game.
Metazoa, together with 27BITS, was commissioned to design and build a content managed website that would reflect Macbeth's natural and sustainable approach to farming, and allow the company to sell their extensive range of products online.
The resulting site features an secure and easy to use online shop, informative content about the butchers and exclusive recipes from local chefs. The Coo's News blog keeps everyone up to date about day to day activities down on the farm.
In August 2009 the website was named winner of the Food, Soft Drinks and Alcoholic Drinks category in the inaugural Online Retail Awards, set up to celebrate a retailer’s presence online in an industry sector, through a great website experience for customers. The judges said that Macbeths is: "arguably the first family-run traditional butcher to realise the huge potential of online retailing. The website lives up to the company’s excellent reputation".
Macbeth's online sales increased by 40% after the launch of the original website. The site coninues to evolve.